MrBeast’s new head of TikTok, Anton Pirisi, is bringing a more personal, unexpected and platform-native approach to one of the world’s biggest creator brands.

The new initiative brings independent creators into foodism's editorial and production ecosystem, offering brands a model for creator-led, mobile-first storytelling.

The brand tapped creator Kitty Murphy to pitch its audience on open roles at the company.

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.

Walmart Canada’s senior director of creative and brand discusses why giving creators room to interpret a brand idea is central to its approach to content, culture and commerce.

Publicis was awarded PepsiCo's global media account without a pitch.

"Together, they will bring fresh momentum to CMDC as we champion and build an industry that is strong, trusted and ready for what comes next," said CMDC president Shannon Lewis.