When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working ...

Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing ...

App Promotion Summit returns to Berlin on November 27th at Hotel Adlon, bringing together app marketers and product experts to share cutting-edge growth ...

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...

Successfully onboarding a user can be a harder battle than getting them to download, as in some cases it requires the user to go through multiple steps and actively return to the app. For some apps, ...

Consumer privacy concerns are rising, but so are opportunities for publishers and advertisers who adapt. This new survey of 4,000 mobile users shows how ...

Scaling iGaming campaigns isn’t just about impressions. It’s about reaching the right players at the right moment with the right message. Beating the Odds gives marketers, UA managers, and creative ...

Victoria is the Co-Founder and CEO of Nordcurrent, the largest Baltic mobile game development and publishing studio. Over the years, Nordcurrent has evolved from a simple ‘developer for hire’ to a ...

Choosing the top USA app developer to build a mobile app for your business can be daunting, especially since the US is considered one of the biggest hubs in the app development industry. Fortunately, ...

Affiliate marketing is a great way to monetise your app and make a profit from the advertising content you provide, so there are several benefits from working with publishers through affiliate ...

This section is dedicated to the affiliate networks that support the CPL (Cost Per Lead) commission type. In affiliate marketing leads are the next most valuable goal for advertisers to acquire to be ...