In this week’s Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ...
The logic behind these deals remains consistent: providing the international streaming giants with a fresh boost of local ...
In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...
In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK agency group WPP this morning was the last of the big four agency groups ...
Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...
As media agencies take on more of a consultative role, WPP Media is placing agency staff directly in clients’ offices, in order to move closer to their commercial strategies. “I think it’s feeling ...
Last month Lumen and TVision, two leaders in the attention measurement space, announced a new partnership which combines their two datasets, enabling advertisers to plan and track their campaigns ...
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