This all-in-one unicorn gem art craft kit for kids starts with more than 1,500 sparkling gems and doesn’t stop there.

Hand movements make James, Henry, or Dick (each sold separately) blink, glance around, and move their mouths. Each palm-sized ...

This festive hardcover activity kit brings together two brands families already love. Kids solve more than 40 ...

Samantha Juneman, Gerardo Leon, and Rahul Lakhwani join the company as Mattel builds out the team supporting its brand-driven ...

Pudgy Penguins and OpenSea bring Collector Park to New York, a one-day street festival centered around collecting culture.

The company acquired the flip-and-write game franchise from Blue Cocker and already has plans to expand its universe.

The 2026 program will honor standout products, brands, retail programs, and collaborations across nine categories this ...

The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch ...

Celebrate Sonic’s 35th birthday with this battle bot. The 20-inch-tall Sonic comes out swinging with more than 10 sound ...

Shift playtime into high gear with mystery collectibles inspired by the Fast & Furious universe, featuring 12 fan-favorite ...

This 18-inch doll gives Frankie Stein an American Girl makeover, complete with her iconic blue-and-black plaid dress, ...

Shocking news from Mattel — for the first time ever, Monster High and American Girl are teaming up for a creepy-cute crossover doll.