Buy Now, Pay Later (BNPL) is small-dollar, high-frequency lending. On its own, a BNPL loan doesn’t move a lending portfolio the way a mortgage or an auto loan does. However, its ability to impact ...

Increasing numbers of consumers use ChatGPT and other large language models for financial research and advice. One of the flaws in this approach is that the models aren’t steeped in detail about the ...

Your institution is spending real money to bring people to the front door, and most of them never get through it. Cornerstone Advisors found 3.36 digital checking applications abandoned for every one ...

Most institutions can name the triggers that produce loans and deposits. Getting to the data behind them is where campaigns stall.

The banking industry is pouring money into AI adoption, moving rapidly from pilot efforts to broad usage. Recent research by Accenture indicates that 84% of banking leaders say they’ve seen at least ...

Retail banks can create more value from physical locations by defining the customer role each branch should fulfill.

Paperless only measures suppression. FIs need a smarter scorecard for whether customers receive, trust, and act on critical ...

Banks have invested millions in collecting, organizing, and protecting customer data. Yet the employees making critical customer decisions often have access to only a fraction of the information the ...

Affiliate marketing is still a significant customer acquisition channel for financial brands, but costs per acquisition are ...

Community banks know their markets. But knowing what prospects buy, watch, and value takes consumer data that's finally ...

Internal adoption permits the bank to try GenAI out for customer relations first, but with a human in the loop.

Move beyond campaigns to smarter, signal-driven marketing decisions with AI in this webinar from Marquis and The Financial ...