For all this, the future imagined at NEXT25 is not a binary contest between “us” and “them.” Rather, it’s a creative negotiation of how boundaries are redrawn, and how new kinds of agency, support, ...

Suddenly immersive experiences are everywhere. Is this a technology phenomenon – or one born of a fundamental human need?

Brett starts dancing to John Michael’s instructions, in front of a screen: An Accenture Song team has been building an AI ...

What happens when our digital interfaces move into our glasses – or our clothes? A panel discussion at NEXT 25 sought to explore just that.

AI is accelerating the spread of misinformation - and people are trying to corrupt LLMs. How do we fight back?

Robots that can learn. Robots that can respond to emotion. Robots that can solve labour force gaps. Are we looking at a robotic future? A panel discussion on the future of robots, and how they can ...

Everything you need to know to make the most of your day on and around the conference. If it’s nearly autumn, it’s nearly time for NEXT. This is the end of summer, and the start of an incredible day ...

Explore Hamburg, and in particular St. Pauli and the Reeperbahn area, instead of staying in a closed-off venue: Location: Various venues across the city.

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP… The future of commerce won’t be headless for the sake of it — it will be ...