TUI has secured a lucrative sponsorship deal for Channel 4’s upcoming season of ‘Married at First Sight UK,’ which is scheduled to return to TV screens later this summer. The deal, facilitated by ...

Simon Groves, Virgin Media O2’s director of brand and marketing, has departed the company nearly 25 years after first joining O2. Groves began his journey with O2 in 2000 as a corporate strategy and ...

Channel 4 and TikTok are teaming up to engage a new generation with the Paralympic Games, leveraging high-profile content creators to amplify the channel’s Paralympic coverage on the social media ...

Channel 5 is set to merge its linear broadcasting operations with its My5 streaming service under a single brand starting next year. As part of the rebranding, the unified identity will be called ‘5’ ...

For years, bingo in the UK has felt like a pastime caught between eras. On one side, there’s the traditional hall, rooted in community and routine. On the other hand, a fast-moving digital space has ...

The 2025 AppsFlyer Performance Index confirms another strong year for Gamelight, recognizing the platform as one of the highest-performing user acquisition sources across multiple categories. The ...

Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their ...

7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take ...

Maynards Bassets is rolling out the newest chapter of its long-running ‘Set the Juice Loose’ out-of-home campaign. Created in collaboration with London-based creative agency VCCP, this activation is ...

Skycore LLC, which specialises in application-to-peer (A2P) multimedia messaging services (MMS), has unveiled its enhanced, online, self-service platform, Cellyspace.com 2.0, that enables brands, ...

Skincare brand The Ordinary has utilised augmented reality (AR) to create an interactive mural that highlights three of its latest products. Developed by 360-marketing agency One Agency, the project ...

The Aston Martin Aramco Formula One Team has announced the launch of the Creator Collective, a UK-based talent search in collaboration with TikTok. This initiative aims to empower a new generation of ...