The changes include a new recommendation hub where businesses cannot pay for placement, alongside a revamped Business Pages.

Vividata/COMMB study find that while 37% of university and college students use ad blockers, 69% noticed OOH in the past week ...

PepsiCo has appointed Publicis Groupe as its global media partner, giving the holding company responsibility for building a new media model across the CPG's portfolio in more than 200 markets, ...

The feature lets marketers optimize campaigns around 15-second viewing thresholds and pay only when those thresholds are met.

The India-based streamer enters the market with a subscription-only model and more than 160,000 hours of programming.

The agency will lead experiential, media and influencer work across the lottery portfolio in Alberta, Saskatchewan and ...

The presenting partner is adding outdoor movie screenings, live music and more fan experiences to its Yorkville activation.

The initiative includes a custom map built in-house and a two-hour Twitch stream, with Media Profile handling creator ...

AdEase data shows different category trends across major markets, from gambling in Alberta to government in Toronto.

Canadian fintech company Wealthsimple is putting more weight behind print with its first broad national newspaper campaign, using some of Canada's biggest papers to make a case about the cost of ...

Cossette Media’s Martin Soubeyran explains why national media strategies can lose their effectiveness in Quebec – and why translation is only the starting point.

RBC is returning to the Toronto International Film Festival (TIFF) with a lineup of activations and partnerships, including its second year as an official supporting partner of the TIFF Tribute Awards ...