The boundaries between TV, streaming and social video continue to blur, putting premium publisher inventory into a much broader competitive mix.

Major events offer an opportunity where publishers can anticipate a surge in audience attention. Elections, severe weather, breaking news, and major ...

Here are some of the best media stories our team has read so far this week: The Financial Times | ‘Appeasement is not a strategy’: how media is fighting ...

Journalism is expensive to produce, yet much of the value it creates is easy to take for granted. News competes for attention with social posts, ...

Media success used to be all about traffic, unique users and clicks. Now the focus for any sustainable business must be on relationships, loyalty and ...

Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It ...

Music streaming drives the modern music business. It now reaches more than 250 million Americans and accounts for more than 82% of U.S. recorded music revenue. As streaming continues to reshape how ...

For Rough Draft Atlanta, newsletters aren’t just a distribution channel. They’re the engine powering its digital reinvention. Recognizing their value, publisher Keith Pepper rebuilt editorial ...

News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated organizational action. Every day, audience, ...

Content licensing is a revenue channel where third-party demand has outpaced publishers’ ability to commercialize it. While many publishers engage in licensing, fewer treat it as a dedicated business ...