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This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As the 2026 ...

Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather ...

Want to know where OpenAI’s ads business is headed? Check its job listings. Smaller advertisers are next. The platform is currently building out a dedicated SMB ads unit, according to six live job ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

Employee creator networks are the new creator networks. Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re prodding creators to help them shape concepts, influence products and pressure test ideas. All ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its way into ...

“Stealth crawler” sounds like something from a sci-fi spy story, but the term has gained momentum with recent legislation trying to crack down on these web crawlers. A bill passed in New York last ...