Most Democratic advertising communicates a message, not a lasting asset. In other words, Democrats rarely try to build memory anchors.

With political ad spending projections sitting at $11.6 billion, campaigns and outside groups are letting loose across TV, digital and CTV.

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Questionable polls are nothing new in the political world. But 2026 has come with some new challenges for pollsters.

As campaigns work to get their messages seen in a fragmented media landscape ahead of November, live sports have emerged as ...

Due to ongoing changes in the information ecosystem that are altering the nature of original content, increasingly, all politics is national.

NGP VAN wants to make it easier for campaigns to search their databases. They’re betting that artificial intelligence is the ...

Conventional wisdom about Latino voters is being challenged by the data and campaigns that ignore it do so at their peril.

Political work has become a full-blown career. Campaigns haven’t caught up. That’s the blunt takeaway from a new survey of ...

The question any campaign should be asking itself about a linear TV buy this cycle: Who will the buy miss, and how can they ...

Women are outraising men in the most competitive midterm contests more often than not. That’s according to an updated analysis from the Center for American Women and Politics at Rutgers University.

Here’s a blunt message for political campaigns and consultants shopping for a texting platform: sometimes a bargain price comes with a hidden cost, and that’s staff time spent babysitting the vendor.