Egyptian luxury menswear brand ASH marked its debut with an immersive launch experience designed to introduce its philosophy.

Saadia McGlinchey argues global communications leadership must evolve with shifting capital, putting MENA closer to global ...

At King Salman Park Foundation, Simon Shaw looked after corporate and brand strategy, communications, marketing, governance ...

The Refreshment Club will lead strategic and creative work for Gap Inc., across Gap and Athleta in the Middle East.

Xapads Media’s Gagan Uppal explains why brands should stay present during uncertainty, but with empathy, relevance and trust.

Credo Communications's Dr. Habib Bacha argues that PR must move beyond vanity metrics and prioritise meaningful communication ...

Etihad’s Ruaraidh Smeaton shares how Beyond Borders has evolved from a campaign into a brand strategy that stands the test of ...

HUMGMT and Türkiye’s Talent Co announced a partnership, securing representation across the GCC of Türkiye’s most recognised ...

Beyond women in advertising, the issue looks at agency models, brand vs performance and the Integrated Comms, PR & Experiential Guide 2026.

The Dubai FIX Dessert Chocolatier brand has opened its doors through a new creator challenge where original ideas are ...

Omnicom was the incumbent agency prior to the Publicis Groupe win, having held the global media account for PepsiCo for more than 25 years.

The Tabby brand identity uses bold typography, playful “Monions” and a confident voice to help customers feel in control of ...