On the latest episode of Campaign Middle East’s On The Record podcast, Wang Bing, Head of Marketing, Xiaomi Middle East, discusses the shift from value-driven pricing to value-based premium, the ...
Tarek has always had a penchant for launching new ideas; exposing him to various challenges that paved the way towards his first Effie win, for “Vodafone Plus”, an early TikTok native campaign. Having ...