The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain The YMCA is doubling down on wellness and getting in on the cryptocurrency ...

Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting… ...

Artificial intelligence is moving fast, but it’s moving fastest in the places gym members don’t see — for now Walk into almost any conference or… ...

Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom Waka Flocka Flame is getting into the run club game, but with ...

Workout Anytime has appointed Peter Stipher as chief operating officer, tasking the longtime fitness and technology executive with overseeing corporate-owned and franchise operations. Reporting to CEO ...

The ghosts of F45’s rise-and-fall era aren’t quite laid to rest. Mad Fitness Group, which built out F45 Training studios across six states, has filed for bankruptcy and plans to shed its money-losing ...

A former Barry’s instructor alleges the boutique fitness giant’s updated policy amounts to a non-compete that limits how instructors earn. The controversy has thrust Barry’s… ...

How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners. Consumers spend billions of dollars ...

As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It’ll include a return to a more playful marketing tone,… ...

As the fitness industry embraces longevity, operators are discovering that human connection isn’t just a retention strategy — it’s an essential part of modern wellness… ...

A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations… ...

Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services As GLP-1 use surges across the U.S., more ...