The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain The YMCA is doubling down on wellness and getting in on the cryptocurrency ...

The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the table. The deal marks the ...

Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting… ...

Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom Waka Flocka Flame is getting into the run club game, but with ...

The men’s health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males The global men’s wellness ...

A former Barry’s instructor alleges the boutique fitness giant’s updated policy amounts to a non-compete that limits how instructors earn. The controversy has thrust Barry’s… ...

The fast-growing Crunch Fitness franchise group is investing in AI, marketing, operations and talent as it prepares to double its workforce and grow from 60 to over 100 clubs One of Crunch Fitness’ ...

Peloton conquered the living room. Now, backed by Precor’s 45 years of commercial muscle, it’s taking on the gym floor Peloton, the connected fitness company forging a deeper path into connected ...

Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services As GLP-1 use surges across the U.S., more ...

The takeover marks a major push by P&G into the health and wellness market, aligning the consumer goods giant with a growing focus on healthier lifestyles (Reuters) — Procter & Gamble will acquire ...

The ghosts of F45’s rise-and-fall era aren’t quite laid to rest. Mad Fitness Group, which built out F45 Training studios across six states, has filed for bankruptcy and plans to shed its money-losing ...

As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It’ll include a return to a more playful marketing tone,… ...