The sudden ubiquity of prediction markets has overtaken the sudden ubiquity of advertisements for legalized sports betting as the most jarring aspect of watching sports in 2026. While these prediction markets run plenty of ads on their own,

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Polymarket (POLYMARKET) on Thursday announced the launch of oil perpetual futures, a day after media reported that rival Kalshi (KALSHI) was seeking regulatory approval for an oil-linked perpetual futures contract.

Polymarket launched its Perps platform offering perpetual futures on oil, crypto, equities, and commodities with 20x leverage, competing directly

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The leading American prediction market has drawn a line in the sand.

Polymarket is moving further into the sports world by inking a partnership with one of the biggest franchises in MLB.

“.@PolymarketBlitz your photoshop is a degrading, false, (expletive) representation of college football. Meet the real Keldric Luster,” Messenger said. The comments were filled with people criticizing Polymarket for its post.