Pregame Coverage Begins at 7 p.m. ET with Football Night in America On-Site in Canton, Ohio, Followed by 2025 Hall of Fame ...

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NBC accounted for over $1.4 billion of that total, down 23% from the $1.8 billion spent to advertise during the 2016 games, while Peacock accounted for less than $665,000.

NBCU announced that starting Sept. 19, Peacock Premium will become the streaming home for next-day access to current seasons of NBC shows the day after they air on the network.

Peacock Premium will also include Premier League soccer games and early, 8PM access to NBC’s late-night shows like Late Night With Seth Meyers and The Tonight Show Starring Jimmy Fallon ...

Peacock is obviously a major part of our future,” NBC Sports Group chairman Pete Bevacqua said on a conference call before the game. Expect the network to keep experimenting.

Peacock will offer a “front porch” free option of about 7,500 hours of on-demand programming and curated streaming channels of “SNL” and other shows from NBC’s vault.