The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

Japan’s Nobuki Shimode took the top prize with his ‘Blooming Yuzu Espresso.’ When Smith went to the world championships later that year, he placed sixth. He didn’t realize his machine ...

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out ...