New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of ...

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...

The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part ...

New Zealand 's latest tourism campaign, "Everyone must go!," has been widely ridiculed amid widespread job cuts and record ...

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...