The worst 2025 performer in the FTSE 100 has been hit by some fresh crises. Is it time for investors to abandon ship, or leap aboard? The post This FTSE 100 company is down 33% this year. Here’s why I ...

A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

Sir Martin Sorrell has criticised WPP, the holding company he formerly led, for its weak leaderships and sub-par positions on data and digital. Sorrell, speaking on the BBC’s The Media Show podcast, ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government ...

Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...