British fashion designer Kim Jones is stepping down as artistic director for menswear at Christian Dior, the LVMH-owned label said on Friday, signalling a potential shift in its design approach as the brand struggles with slowing sales.

Kim Jones, a popular designer, has stepped down from his role at Dior. Jones was the artistic director of Menswear at Dior from 2018 to 2025.

Kim Jones saved his best for last. Just one week ago, the British fashion designer wowed Paris Fashion Week with one of the most stupendous Dior Men’s shows of his career. Today, Jones announced his exit from the French luxury house after a seven-year tenure in which he accelerated the convergence of men’s fashion,