Dak Prescott has made it clear that if you play for the Cowboys and don’t believe in winning the Super Bowl, you'd better not show up.

Dallas Cowboys star quarterback Dak Prescott echoed comments from All-Pro OL Tyler Smith, and believes the team has a real shot to be a Super Bowl contender.

Dallas Cowboys quarterback Dak Prescott is ready for a breakout season — both for himself and the team — as he enters his 10th year with the franchise.

SportsLine expert Jimmie Kaylor reveals five betting hot takes and longshot bets for the Dallas Cowboys during the 2025 NFL season

The Dallas Cowboys have had Dak Prescott under center for a long time, but now more than ever, the quarterback seems locked in on one goal: the Super Bowl. With strong words, he made it clear what his mission is moving forward.

The Dallas Cowboys have made a rather egregious error with a t-shirt celebrating their last Super Bowl win. Dallas Cowboys head coach Barry Switzer holds the Lombardi trophy while talking to NBC sportscaster Greg Gumbel after a victory against the Pittsburgh Steelers in Super Bowl XXX / The Arizona Republic-Imagn Images

The Dallas Cowboys set incredibly high expectations inside the locker room ahead of the 2025 NFL preseason according to starting offensive lineman Tyler Smith. "Super Bowl champions," Smith said over the weekend as the team prepares for training camp.

It’s more like “long time gone” in the Cowboys’ case. The NFC team with the second longest NFC title game drought is Chicago at 14 years. That was during the Jason Garrett Era for Dallas but you have to plow back through Wade Phillips, Bill Parcells, Dave Campo and Chan Gailey’s hires to find any memorable playoff success under Jones.