The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

If the thought of going completely bare-faced makes you hesitate, you’re not alone. The “no makeup” look can feel ...

Cosmetics industry merges consumer staples' resilience with luxury appeal, expanding in China. Companies adapt strategies, like Estée Lauder's recovery plan and Coty's social media focus ...

This week’s top launches include fresh fragrances from Orebella and Playboy, longevity-boosting skin care to turn back time, ...

China's cosmetics exports rose 12 per cent year on year in the first half to US$2.6 billion, according to customs data China's mass-market beauty products are gaining traction overseas, undercutting ...