If the thought of going completely bare-faced makes you hesitate, you’re not alone. The “no makeup” look can feel ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

Since its creation in 1994, MAC Viva Glam has raised more than $535 million for those in need. To support the partnership ...

The extraordinary burial of a teenager buried with gold jewelry and a snake- and scorpion-decorated cosmetics box has been ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

China’s cosmetics exports rose 12 per cent year on year in the first half to US$2.6 billion, according to customs data.

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

MODELROCK has teamed up with talented hair & makeup artist, Merton Muaremi, to showcase the versatility of the brand’s new ...

The government has come out with more stringent regulations as there has been a proliferation of new players in the industry, ...

Under E.l.f. Cosmetics’ Instagram post featuring the spot, commenters expressed their disappointment with working with the ...

Mumbai: The city cyber police arrested two persons from Powai who were part of an online fraud gang that received Rs 4 crores ...