Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

China’s cosmetics exports rose 12 per cent year on year in the first half to US$2.6 billion, according to customs data.

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

MODELROCK has teamed up with talented hair & makeup artist, Merton Muaremi, to showcase the versatility of the brand’s new ...

Kylie Jenner and Timothée Chalamet’s sizzling romance is currently long distance as he films the third installment of the ...

Under E.l.f. Cosmetics’ Instagram post featuring the spot, commenters expressed their disappointment with working with the ...

The Personal Care Product Council convinced a federal judge that California’s requirement to warn consumers that titanium ...

Celebrity-owned brands have not only upped their game to win Gen Z consumers, they are reinstating the power and influence of ...

Arshia Kaur, founder of beauty brand Tint Cosmetics, recently took to Instagram to share what she called a "hiring horror" ...

Kaur's viral Instagram post reveals her costly mistake of hiring a candidate with a fake CV for her beauty brand.

What the heck just happened to e.l.f. Beauty? I mean, the last time we got results from this low-cost cosmetics and skincare ...

From redness to acne scarring, these colour-correcting creams pair weightless coverage with good-for-skin ingredients.