Apple has predictable habits for releasing new hardware, so it was a surprise when the tech giant revealed new Macs with updated, more powerful chips last week. The refreshed hardware arrived before Apple’s traditional iPhone event,

By Aditya Soni Sept 1 (Reuters) - When Tim Cook took over as Apple's CEO, he did not try to fill the big shoes of its legendary founder and product visionary Steve Jobs. Instead, he took Jobs' advice: "Never ask what I would do,

For better or worse, Tim Cook's legacy is likely to be determined by something we don't really know the answer to yet: the company's bet to build its AI strategy partly around other companies' models.

Apple's returning to a familiar playbook in the AI age: leveraging a massive consumer reach to become Silicon Valley’s top rent collector.

Apple’s entry into the foldable market seen as a big potential stock catalyst. Apple stock AAPL rose about 3% on Tuesday as John Ternus formally took over as chief executive, marking the company’s first CEO transition since 2011 and opening a new chapter for the world’s most valuable technology company.

Apple’s new Mac Studio pairs M5 Max and M5 Ultra chips with up to 512GB of unified memory, targeting demanding local AI and creative workloads.

Apple's iOS 27 will be available for iPhone 11 and later, as well as iPhone SE (2nd generation and later). Also, Apple's upcoming iPhones, which are reportedly iPhone 18 Pro, 18 Pro Max, and the foldable iPhone Ultra, will almost certainly run iOS 27 out of the box.

Apple and Meta both stumbled through August, but their earnings reports reveal two very different companies heading into a September packed with product launches, legal settlements, and AI spending decisions that could swing either stock hard.