Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop.The world’s largest retailer has quietly been exploring new ad formats with some advertisers,

Walmart is testing ads in its new AI shopping agent Sparky, signaling a future where chatbots drive online retail.

Walmart Inc.’s WMT second-quarter fiscal 2026 results highlight the retailer’s evolving business model in the rapidly expanding digital advertisement space. Walmart Connect, the company's U.S. digital advertising platform, delivered a stellar ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. If you're already a paid subscriber, please sign-in.

Walmart announced it is planning to purchase TV-maker Vizio for $2.3 billion as a new way to help advertisers reach Walmart customers. As part of the agreement, Walmart will not only take over manufacturing Vizio televisions but will also be in possession ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with Marketing Dive. The big-box store is broadening ...

Walmart and NBCUniversal have partnered to enable viewers who watch some episodes of Bravo’s “Below Deck Mediterranean” on Peacock to make direct purchases of items featured on the show through Walmart online. The capability will be limited to next ...

Walmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid concerns about hate speech — as well as reaching a sizeable audience on the platform.