Taco Tuesday doesn’t have to be limited to the usual hard or soft shells. There are so many creative ways to enjoy your ...

National Taco Day is now celebrated on the first Tuesday in October, which falls on Oct. 7 this year. Taco Bell has deal drops in its app every two hours all day, including Taco Tuesday shirts and 100 ...

Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but most innovations fail to achieve lasting success. The industry’s experimental nature ...

Nearly 700 Taco Bell fans lined up as early as 9:30 a.m. Sept. 16 for the afternoon opening of Live Más Café in Irvine. But it wasn’t for chalupas. They wanted to be among the first to sip specialty ...

AI might not be ready for real world deployment everywhere, but certainly it can replace a grumpy teenager taking an order over a scratchy intercom, right? That’s what Taco Bell figured when it ...

I have to give the Taco Bell marketing team some serious applause. Poking America in the nostalgia bone is a brilliant way to get people to steer themselves into a drive-thru. Even the healthiest nut ...

Taco Bell is reaching into the back of its virtual pantry and pulling out five discontinued items from yesteryear, such as Cool Ranch Doritos Locos Tacos and Chili Cheese Burritos. The Irvine-based ...

Taco Bell is taking a trip down memory lane with iconic menu items that have been long discontinued. The Tex-Mex chain is celebrating Y2K with five fan favorites for $3 or less available for a limited ...

Taco Bell is reviving five fan‑favorite items from the late 1990s and early 2000s as part of a limited Decades Y2K Menu, which the company said would arrive in restaurants nationwide beginning Sept. 9 ...