Coca-Cola (KO) is refreshing the Sprite brand this year as it looks to sharpen its identity for a new generation while also ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

No matter where you are in the world, you’ll soon hear that a cold Sprite is the antidote for when ‘heat happens.’ Sprite’s new campaign, which debuts in the US and India this month, says the world is ...

Coca-Cola announced on April 27 that its Sprite soda brand has launched a 'Spicy' campaign to highlight the pairing of Sprite with spicy foods, ...

ATLANTA -- Coca-Cola Co. is targeting teenagers with its new Sprite campaign by focusing on the "intense" drinking experience the beverage provides, according to an Advertising Age report. The first ...

Sprite is scrapping labels from the front of bottles in a new trial that will see it rely on the distinctiveness of its bottles. Labels on Sprite and Sprite Zero products will be taken away in favour ...