Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...
Sony SABs Yaadein continues to keep viewers invested with its emotionally rich narrative and layered character journeys.
Sony Pictures Networks India (SPNI) has announced three key leadership changes. Nachiket Pantvaidya has been appointed as the Business Head of Sony Entertainment Television (SET). Pantvaidya, who ...
Neeraj Vyas, business head, speaks about the channel's recent rebranding. Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable ...
Block your calendars, set your alarms and get ready to welcome the madness and quirks of Sony SAB’s Jijaji’s world once again as the show returns in a brand new avatar with an intriguing new title ...
The channel aims to strengthen its emotional connection with its viewers. Moving away from being a comedy channel where there was light heartedness, frivolity, and fun, Sony SAB is at an important ...
Sony Entertainment Network (SEN) has announced the addition of its family channel, Sony SAB, to the Freesat DTH satellite platform. Sony SAB, with its blend of comedy programming and movies, ...
Television and daily soaps are always going to live in the hearts of people in India. However, with changing time, the content consumption pattern of the audience has changed and now they are looking ...
The show will premiere on 2 December at 7:30 p.m. Mumbai: Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced ...
Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...
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Delnaaz Irani discusses her character in Sony SAB’s Yaadein, expressing: What I appreciate most about Chandni is that she...
The emotionally engaging narrative of "Yaadein," aired on Sony SAB, continues to captivate its audience through intricate ...
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