India is witnessing a rising trend of hiring social media managers, the digital ninjas who not only help couples go viral but ...

In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Social media can be used to celebrate employees, mark expansions, communicate with your local community and seek out new ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Social media helps to shape how we connect, and how we create and consume content. Ongoing shifts in the digital ...