Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

In the highly competitive world of streaming, there is no single recipe for success. As platforms proliferate and audiences grow more fragmented, it has become increasingly clear that sustainable ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

The digital world isn’t so different. It’s like every corner of the web got algorithmically gentrified. Local flavour ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

Two distinct approaches are emerging, with implications for brands planning their AI search advertising strategies. I recently wrote how Walmart is pursuing a dual path: building their own ...

We recently published a list of 10 AI Stocks on Wall Street’s Radar. In this article, we are going to take a look at where ...