Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing ...

Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, ...

tvScientific, the most sophisticated advertising platform for Performance TV, today released its 2026 State of Performance TV Report, revealing that it has become the number one channel for ...

PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the ...

Performance-focused TV deals are still on the rise, and the number of brands that plan to increase budgets has more than doubled compared to a year ago. A survey from tvScientific, a connected TV (CTV ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

Cadent, the independent solutions provider for omnichannel video advertising, has launched Performance TV. Cadent says that Performance TV is the first solution to bridge TV and digital to deliver ...

Tuckernuck, an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during ...

On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself isn’t really about poker, it certainly brought the game to the front of our cultural ...