Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

Here are the Apple products we expect to see before the end of 2026. Apple tends to launch new MacBook laptops between the annual iPhone event and the end of the year, and 2026 is looking no different. Two new MacBooks, in particular, stand out as products we'll see before the calendar turns.

Here’s every new Apple product rumored to launch this year, with 15+ total spanning iPhone, iPad, Mac, and more.

Apple unveils Apple Intelligence AI platform across devices, driving engagement and future upgrades. Find out why AAPL stock is a Buy.

If you’re ready for a big technology upgrade in the phone scene, you’ve probably heard about and are excited for the newly announced iPhone Duo and iPhone 18 Pro. The Duo will be released on October 23, and it joins the new 2026 model of the Motorola razr in the lineup of flippable smartphones. It is Apple’s first foray into the trend.

Apple‘s September event is over, but the company reportedly has many new products set to debut in October too. Here’s what’s coming.

It's the first major product launch under new CEO John Ternus, who recently replaced former CEO Tim Cook, who has run the company since 2011.

New Chief Executive Officer John Ternus will take the stage that day to unveil the latest iPhones and Apple Watches, but it will only be the beginning. The company is about to start the biggest run of device releases in its history,

Here’s what to know about Apple’s new fall product launches.