Dye free Doritos and Cheetos taste mostly the same, just with calmer colors and cleaner labels and less neon dust left on ...

Your favorite snacks just got a dye-free upgrade. I tasted two of the new snacks in the Simply NKD line to share my ...

Frito-Lay has introduced Simply NKD versions of some of its most popular chips that remove the artificial flavors and colors.

The Simply NKD line of the beloved snacks will have no dyes or artificial flavors, but you can still buy the original eye-wateringly orange versions.

A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

Doritos is one of the few snack brands in the United States with flavors that have built their own reputations. The variety ...

Outstanding dip recipes can stand out on their own with your guests, and an easy way to see the dip magic is to prepare ...

Doritos and Cheetos are getting a new lighter look. Parent company PepsiCo says Simply NKD, a new line of Doritos and Cheetos ...

PepsiCo already sells a line of Cheetos and Doritos called “Simply” that are made with no artificial colors or flavors, but ...

There are four specific flavors that will soon have a “Simply NKD” version. For Doritos, it’s the Nacho Cheese and Cool Ranch ...

Doritos and Cheetos are stripping down with a new line-up of "NKD" options, which promise to deliver the classic snacks that ...