The details of Chinese EV automaker NIO’s ultra-affordable sub-brand, Firefly, continue to trickle in from overseas. A spy image of the interior of the first Firefly model is spreading like ...

NEW DELHI: The shipments of smartphones priced below Rs 10,000 returned to growth in 2024 in India, after about three years of decline, fueled by 5G devices and affordable 4G handsets, according ...

said Japanese and German brands can try to play catch-up with comparable products by creating lower-end sub-brands with different names. But this would be an expensive exercise that may dilute ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Finding a decent soundbar and sub combo at this price is difficult since many brands favor modular systems that require you to buy a subwoofer separately. Yamaha's YAS-209 bucks that trend with ...

The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2025, the quest for beach and poolside excellence will be easier, because the ...

Choosing the best acoustic guitar for your personal needs is a tough one. With so many options on offer these days it’s not surprising that many find themselves faced with option paralysis when ...

While jumpers come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain labels have ...

But a soundbar-and-subwoofer combo is better suited for a ... JBL has long had a reputation for being a rock 'n' roll brand with a big sound and even bigger cabinets. During my tests, the JBL ...

A sub sandwich can go by many names, including grinder, hoagie, and hero. Here's a look at how and why some of these alternate names came to be.

Associate Professor Ang Swee Hoon from NUS Business School said Japanese and German brands may need to create lower-end sub-brands to compete, though this could be costly and dilute their premium ...

This is further informed by the 150-plus Gen Zs Coach works with through its Coachtopia co-design initiative, whose feedback and opinions regarding the Coachtopia bags reach beyond this sub-brand.