The former CEO of Nestlé, who was fired for a secret affair with an employee, had fallen in love with the marketing worker before she was promoted to Vice President of Americas Marketing just 18 ...
Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the United States Army. Located in the heart of Chicago, AEMO is responsible for developing, executing and analyzing ...
Unilever is undergoing a marketing transformation as it moves to a social media and influencer-heavy strategy. The plan to put 50% of its marketing budget into influencers was first announced by CEO ...
Gain in-demand skills to succeed as a strategic and innovative marketer. Whether you’re looking to advance your marketing career, move into marketing or even launch your own venture, this MSc ...
Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...
This year could be a banner one for the marketing industry, with global ad spending projected by GroupM to surpass $1 trillion for the first time. But marketers still face macro pressures, including a ...
Tech ethics organizations have filed an FTC complaint against the AI companion app Replika, alleging that the company employs deceptive marketing to target vulnerable potential users and encourages ...
Since the Chancellor’s Autumn Budget announcement on plans for pensions to be integrated into inheritance tax (IHT) calculations from 2027 onwards, many individuals have come to me looking for ...
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key ...
Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...
A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...
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