PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

After Shay Mitchell's announcement of skincare brand Rini, Alison Perry shares what it's like raising daughters in an ...

Just a month ago, this grubby plot was destined to be transformed into a winter wonderland for teens. But when the Daily Mail ...

No saying if this magical pore blurring powder or ridiculously convenient "no scrub" shower cleaner will cross the finish ...

Playful and parent-approved, Mini Glam™ brings a fresh approach to kids’ cosmetics Mini Glam sky Mini Glam sky Mini Glam ...

If colorful, scented lip balms are the Starbucks dessert drinks of grooming products, Aquaphor Lip Repair is a fine bottled mineral water: pure, elegant, no-nonsense. And effective—one swipe every ...

We asked TV personality Nicole “Snooki” Polizzi — who recently partnered with Lysol on the brand’s “StinkCheck” campaign — about the tinted lip balm, velvet scrunchies, and Victoria’s Secret fragrance ...

When it comes to beauty advice, there’s one woman who never steers us wrong: Bobbi Brown. So, when the makeup artist, creator ...

Brady: And this week, Kristin, Ulta Beauty, straight from the MPW Summit in Washington. Stoller: Yes, so, we spoke with Kecia ...

Five Below, Inc. (NASDAQ: FIVE), the trend-right, extreme-value brand for kids is once again decking the aisles of stores nationwide with must-have gifts and décor, making it easy to give extra this ...

Promising reviews: " My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe ...

MGA Entertainment has introduced Mini Glam™, a clean, age-appropriate beauty line for kids, available exclusively at Target.