Critics call it corporate welfare…pitting city against city… with public dollars as bait. But many city officials defend it ...

Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.

As a new analysis by Johan Norberg shows, the regime many MAGA Republicans see as a model to emulate has repressed civil ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

Forget “proven playbooks” and chasing 10x growth, there is no one-size-fits-all approach for successful B2B marketing. Nuance ...

Discover the importance of AI search in modern marketing. Learn how to close the gap between content and SEO teams for ...

Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, ...

A fabricated claim that Hungarian opposition leader Péter Magyar plans to reintroduce mandatory military conscription is ...

SmartRecruiters, an SAP company, today shared its vision for the future of simplified and accelerated talent acquisition. The company showcased innovative new capabilities as well as visionary goals ...

Hapax Launches a New Category of AI: A Proactive Platform Where AI Builds the AI Your Business Needs Using a proprietary World Model, Hapax observes how organizations work and autonomously deploys ...