Curio makes chatbots wrapped in stuffed animals. Each of its three smiling plushies has a back zipper pocket that hides a ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Santa has come early! We have partnered with Mattel to give 5 lucky lucky winners the chance to stuff their stockings with a stunning toy bundle including Barbie® Dream Pool™ Playset, POLLY POCKET™, ...

KPop Demon Hunters is a massive hit, and Netflix is partnering with two toy companies to produce its merchandise. Merchandising is an important way to generate high-margin revenue from intellectual ...

Netflix has made licensing deals with major toy companies related to a surprising hit movie. A thorough look at its merchandising history, however, suggests this isn’t anything new. Although not ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lando Norris may have taken the checkered flag at F1 ...

Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. Slime, that gooey, sticky and often-homemade plaything, was enshrined into the National Toy Hall ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with over a dozen announced movies and reportedly 45 more films waiting in ...

The Good Housekeeping Institute tests toys with real toddlers throughout the year to determine the Good Housekeeping Best Toy ...