Dodge's blatant pandering to women buyers with the La Femme did not pan out, and its ludicrous amount of accessories only lead to unsuccessful excess.

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.

Ram is now trying to stop the bleeding with a new Super Bowl commercial that stars actor Glen Powell as well as the 1500 ...