Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

Using SCRM platforms, companies can easily identify high-value customers and provide them with more targeted services. For instance, by analyzing customers' purchase history and interaction frequency, ...

Understand what Machine Learning is, how it works, and its three main types, along with some real-life examples.

SAN FRANCISCO, CA / ACCESS Newswire / September 16, 2025 / Loyalty is one of the toughest assets for a business to secure.

Winning over in-market customers is a challenge in itself, but nudging the fence-sitters requires sharper precision. Hyper-personalisation, micro-segmentation, and purpose-led messaging are emerging ...

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

Partnering with Chevron on the Caltex Rewards programme exemplifies how combining data, personalisation, and journey design ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

Rocket CRM announced today the launch of a partnership designed to provide integrated marketing automation and seamless CRM ...

The root of these early closures isn’t just about regulatory compliance – it’s about people. Billy Song, President of the ...

Here's how organizations can use AI to reduce friction, personalize engagement, and proactively support customers—while keeping the human touch that builds loyalty.