Partnering with Chevron on the Caltex Rewards programme exemplifies how combining data, personalisation, and journey design ...

The root of these early closures isn’t just about regulatory compliance – it’s about people. Billy Song, President of the ...

And it’s exactly that tribal motivation that Suncorp - owned AAMI is hoping to tap into to grab data, and poach other insurer’s clients.

The size of your mailing list DOES NOT matter. The only thing that matters is the revenue it generates. Which is why your ...

Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like ...

As a leader in the building materials industry, Dongpeng is actively advancing its digital strategy against the backdrop of industry structure optimization. By deeply applying the Funshare CRM system, ...