According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) ...

Innovations like shoppable ads, QR code overlays, and pause-screen takeovers are turning passive viewership into active engagement, creating seamless pathways to direct action. The pace of change in ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...

NFL RedZone will no longer be “seven hours of commercial free football.” Going into the 2025 NFL season, and following the sale of RedZone to Disney/ESPN, the show is going through a slight transition ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Imagine capturing a shopper’s attention not only during the action, but also during the ...

NEW YORK, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced the acquisition of streamr.ai, a platform specializing in AI ...

One of the greatest catchphrases in sports broadcasting will be said no more as the NFL will welcome commercials to RedZone on a full-time basis beginning this season. “Seven hours of commercial-free ...

The NFL‘s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

Scott Hanson announced on September 3, 2025, that NFL RedZone will no longer be fully commercial-free, introducing full ad breaks. This change marks a significant shift from its traditional format of ...

The White House fired back at New York Gov. Kathy Hochul on Wednesday after the Democratic lawmaker took a swipe at President Donald Trump over a major change coming for NFL fans. Scott Hanson, who ...