According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...
A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) ...
Innovations like shoppable ads, QR code overlays, and pause-screen takeovers are turning passive viewership into active engagement, creating seamless pathways to direct action. The pace of change in ...
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and ...
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