Microsoft has launched a test for ad-supported Xbox game streaming, and promised the ads won't interrupt gameplay. The test lets users stream select games from their library for a limited time ...

Major League Baseball has been airing ads on its platforms in support of a salary cap. The union is crying foul. John Raoux / AP Photo PHILADELPHIA — In the latest salvo in the ongoing public ...

This post was created in partnership with Amazon Ads and Tinuiti. • Streaming TV can help brands tap into a show’s built-in fandom, but only if done authentically. • Amazon’s Liquid I.V. integration ...

A new Morphe patch claims to remove ads from Prime Video on Android TV devices. The creator says the patch was built with extensive help from Claude. Users still need to download, patch, and manually ...

For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place. Nailing ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel like the last bastions of direct ad supply on CTV. Except, maybe not for long ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's new ad campaign for its Safari browser dramatically highlights privacy concerns with ...

Political advertising has long been a cash cow for local television stations in an election year, but that source of income may be drying up. Spending on political ads overall is projected to hit a ...

Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of ...

The hottest destination for television advertising these days isn’t traditional national TV. Rather, streaming platforms are gobbling up a growing share of ad dollars as their audiences expand. After ...

Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Titled simply "Health with iPhone + ...