German broadcaster ProSiebenSat.1 now lets advertisers buy a full-screen placement at the moment a viewer switches to a linear channel — and bundle it with a streaming pause ad on Joyn — as a single ...

Microsoft has launched a test for ad-supported Xbox game streaming, and promised the ads won't interrupt gameplay. The test lets users stream select games from their library for a limited time ...

Major League Baseball has been airing ads on its platforms in support of a salary cap. The union is crying foul. John Raoux / AP Photo PHILADELPHIA — In the latest salvo in the ongoing public ...

CHICAGO (WGN) — Another Monday in Chicago and another politician flirting with a run for mayor. Illinois Secretary of State Alexi Giannoulias’ campaign released two new commercials on Monday, ...

This post was created in partnership with Amazon Ads and Tinuiti. • Streaming TV can help brands tap into a show’s built-in fandom, but only if done authentically. • Amazon’s Liquid I.V. integration ...

For parents of small children, there’s nothing quite like the relief of finally watching a baby drift off to sleep. That moment, though, is often short-lived. For Zach and Rachel Keller, the calm was ...

A new Morphe patch claims to remove ads from Prime Video on Android TV devices. The creator says the patch was built with extensive help from Claude. Users still need to download, patch, and manually ...

For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place. Nailing ...

Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel like the last bastions of direct ad supply on CTV. Except, maybe not for long ...

Political advertising has long been a cash cow for local television stations in an election year, but that source of income may be drying up. Spending on political ads overall is projected to hit a ...

Streaming has given viewers more choice than ever—but also a lot more to sort through. Unified streaming brings live TV, on‑demand, and free content into one place, making it easier for audiences to ...

The hottest destination for television advertising these days isn’t traditional national TV. Rather, streaming platforms are gobbling up a growing share of ad dollars as their audiences expand. After ...