NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that ...

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

If agentic is the future of AI-driven commerce, Amazon just took yet more significant strides ahead of its competition. Its ...

With CPC on the rise, crowded promotions, and shifting online buying behavior, it’s important to think strategically ahead of ...

Instead of marketing the DGX Cloud platform to customers, Nvidia appears to be focusing now on its Lepton GPU rental ...

Despite the growth of quick commerce, e-commerce remains dominant for high-value, planned purchases, contributing around 80% ...

Nielsen, a global provider of audience measurement, data and analytics, today named Sacha Weinberg SVP, brand marketing and strategy. In this role, she will lead Nielsen’s global brand marketing ...

After all the hype and expectation, a fairly tepid end to Google’s protracted battle with the US Department of Justice (DOJ) over its dominance in online search on Tuesday (2 September). Google has ...

Nipun Marya, CEO of iQOO, shares how the company is trying to align both products and marketing with what younger users, ...

The traditional marketing funnel is no longer fit for purpose. That was the clear consensus at The Drum Live in London, where ...

Meghana HS takes charge as Group Head - Digital at WPP Media, bringing expertise in full-funnel strategy & programmatic ...