Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

With CPC on the rise, crowded promotions, and shifting online buying behavior, it’s important to think strategically ahead of ...

Nielsen, a global provider of audience measurement, data and analytics, today named Sacha Weinberg SVP, brand marketing and strategy. In this role, she will lead Nielsen’s global brand marketing ...

The traditional marketing funnel is no longer fit for purpose. That was the clear consensus at The Drum Live in London, where ...

“We know every percentage point of revenue growth matters for grocery brands right now,” says Nancy Wine, head of grocery, ...

In August 2020, NBCUniversal announced a five-year marketing deal with PointsBet projected to be worth nearly $500 million ...

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement ...

This move aims to strengthen its media practice in India, driving growth through AI-powered strategies and innovation, while ...

Microsoft has seen a variety of executives leave in 2025, including a retired president, a devices corporate vice president ...