Florida is being blasted with stronger hurricanes than ever before. A prolific disease carried by insects continues to devastate orange groves. And, on top of all that, consumers are watching their sugar intake.

Tropicana, which was founded in 1947 and has been a household name ever since, is in financial trouble and might have to file for bankruptcy. Tropicana’s revenue went down by 4% last quarter, and the company’s income decreased by 10%, according to CNN.

While Americans are trying to cut out sugar and reaching for beverages like energy drinks in the morning instead of glasses of orange juice, longstanding American company Tropicana is struggling.

When it comes to breakfast the Tropicana brand is about as iconic as it gets in America. Just about everyone can close their eyes and see a tall glass of orange juice waiting next to a side of toast and maybe some eggs and bacon.

Unfortunately, it looks like grocery prices aren't getting any lower, especially if you have Tropicana juice on your grocery list. Here's why.

PAI Partners, a European private equity firm that ... that “growing citrus is no longer economically viable for us in Florida,” with disease and hurricanes reducing its production by 73% ...